Attend is also offered in a complete support
strategy called the
Attend Strategy Pac, 1
bottle each of
Attend,
Memorin+ and
Extress.
Without the
sufficient building blocks of the brain's neural network, learning is
cumbersome and delayed, concentration is labored and attention to task
cannot be sustained, memory and retrieval skills cannot be appropriately
maintained -- Attend supplies these building blocks..."
Växa's Attend is a
safe, all-natural Scientifically Advanced Neurological Nutraceutical
specifically formulated to help support the function of the Central Nervous
System (CNS) and address the specific dietary and neurochemical deficiencies
which are thought to occur within the population of Attention Deficited
individuals, whether from child or adult populations. Taken regularly, this
formula is designed to complement the body's natural calming and balancing
agents which help to focus attention and relieve over-and-under activity, as
well as the body's appropriate, sometimes seemingly paradoxical,
counterbalancing system of energy use, and the appropriate attenuation of
specific stimulation.
What Is Attention Deficit?
There's often nothing more frustrating than seeing a child or being an
adolescent who experiences learning problems, or LD (Learning Disorder)
and ADD/ADHD (Attention Deficit Disorder - Attention Deficit Hyperactivity
Disorder). These individuals may often be out of control, over-stimulated,
under-stimulated, or experience uncontrolled stimulation patterns
throughout their sensorium, exhibiting behavioral patterns which are
difficult to explain and which often disrupt an entire household.
Attention Deficit (and its
many forms: ADD/ADHD/LD) is a dysfunction of the Central Nervous System
(CNS), most specifically the Reticular Activating System, which results in
difficulties of maintaining attention and concentration, learning and
memory, as well as involving an inability to process and sort out incoming
information or stimulus from both an individual's inner (subjective) and
outer (objective) worlds. It may manifest itself in undue passivity or
inattentiveness, or unruly, uncontrollable, aggressive hyperactivity in
affected individuals.
What Are The Causes Of
Attention Deficit? Attention Deficit is a limiting metabolic
dysfunction of the Reticular Activating System, the center of
consciousness that coordinates learning and memory, and which normally
supplies the appropriate neural connections necessary for smooth
information processing and clear, non-stressful attention. When neural
building materials are lacking, demand for further connectivity cannot
easily be fulfilled, interfering with the efficient processing of
information, and frustrating the AD individual.
In other words, neural
"hardware" remains in limited production (there's not enough of it), and
supply cannot keep up with the demand (increasing stimulus or "traffic")
for new neural connections within the Central Nervous System (CNS).
Demands for new learning, memory, and the management of information
processing cannot be satisfied, and the insufficient "connections" result
in existing neural pathways being repeatedly overworked and over stressed,
often resulting in complete gridlock or shutdown so that nothing gets
processed thereafter. This, most noticeably, generates frustration,
bewilderment and behavioral problems in the Attention Deficited
individual.
The Reticular Activating
System and its connections. At the center of consciousness,
attention and learning.
The Reticular
Activating System appears to be intimately involved in the neural
mechanisms which produce consciousness and focused attention, receiving
impulses from the spinal cord and relaying them to the Thalamus, and from
there to the Cortex, and back again in a feedback loop to the
Hippocampus/Thalamus/ Hypothalamus and participating neural structures in
order for learning and memory to take place. Without continual excitation
of cortical neurons by reticular activation impulses, an individual is
unconscious and cannot be aroused. When stimulation is enough for
consciousness but not for attentiveness, ADD or LD results. If too
activated, an individual cannot relax or concentrate (and is
over-stimulated or hyperactive) often resulting in ADHD.
How Does This Limitation
Affect An Individual's Perceptual Abilities?
Although Attention Deficit starts in the brain, it really involves the
entire sensorium (vision, smell, touch, hearing, etc.) as well as the
inner world of cognition and emotion. When deprived of the required number
of neural connections needed to process the "traffic" smoothly,
competition between various stimulus results. Overly competitive
stimulation from multiple external and internal sources (too much visual
stimulation, too much sound stimulation, too many internal feelings and
emotions, etc.) can cause undue frustration, irritation, aggression and
anxiety. When the limited neural network is overly taxed in this regard,
it becomes unable to "tune in" or focus on some stimulation, while "tuning
out," or "turning down" (attenuating) other stimulation.
This lack of ability to focus
on some particular stimulus while attenuating others, creates undue
"noise" in the perceptual systems within the brain. For the Attention
Deficited individual, this perceptual "neural-noise" is so overly noxious
and continuous that it appears to be competitively assaultive, crippling
any attempt to concentrate on one stimulus while attenuating others.
Feelings of helplessness and anxiety are often overwhelming, forcing an
Attention Deficited individual to look for ways in which to survive the
assaultive nature of their world.
A number of strategies are
possible, but two are generally the most common and most easily
documented. The first is that of an ADHD individual. ADHDs are
hypothesized to have ample supplies of Acetylcholine and clear, lipofuscin-free,
unobstructed Cholinergic pathways, allowing them to actively compete and
overwhelm the intrusive messages. Thus, ADHD individuals attempt to
operate at a "noisier" level (becoming intensely hyperactive), trying to
"shout-down" the crowded array of competing stimulation within their
brain.
ADDs and LDs are hypothesized
to have low Acetylcholine levels and adverse lipofuscin populations within
the Cholinergic neural pathways, making a competitive response more
difficult and trying. For both an ADD and LD individual, it becomes so
"noisy" that it becomes necessary to shut down all processing of the
senses altogether, avoiding and deflecting all stimulation. The incessant
cacophony of "neural-noises" produces a powerfully competitive "numbing,"
almost hypnotic agent, and ADHD individuals simply "give up" to the
competitively powerful undifferentiated "white-neural-noise" being
generated by their sensorium because the neural-thresholds of the
sensorium have over-fired and can no longer be sustained. Thus, unlike
other children, the ADD and LD individual simply "shut-down" and
"tune-out," producing high Theta and/or Alpha brain waves (see brain maps
below).
Relative
Power Z-Score Maps from Quantitative Electroencephalography (QEEG)
Differences in activity in
normal and ADD children
The brain maps on the left (1&2) are of normal
individuals: a 14 year old female and 9 year old male. The ones on the
right (3&4) are ADD individuals: a different 14 year old female and a
different 9 year old male. Notice how the two ADD individuals (3&4)
demonstrate high (more red) Theta and Alpha activity in their maps than do
the normal individuals, respectively. High Theta wave actvity is generally
associated with drowsiness; High Alpha activity is generally associated
with idleness. The ADD results (3&4) are characteristic of states of
non-attentiveness, and too little stimulation of the reticular activating
system, and probable inadequate number of connections. Thus the ADD/LD
child can effectively "tune-out" his/her environment. In contrast, the
normal children's results of low Alpha and Theta wave activity (1&2) are
characteristic of alertness and focused attentiveness, demonstrating
adequate stimulation of the reticular activating system, and thus, an
adequate number of neural connections.
What Can Be Done To
Correct This Dysfunction Of The Reticular Activating System?
Fortunately, when appropriate (1) neural building materials, (2)
precursors to neurotransmitters and (3) an appropriate fund of neural
buffers are supplied, neural networks may be created and forged quickly in
order to meet the increasing demands of heavy neural traffic, especially
in the prepubescent individual. In fact, given the chance, individual
neurons can grow at the rate of 3-5mm per day! And, there are roughly 100
billion neurons in the brain to be developed, along with a staggering 900
billion supporting glial ("helper") cells -- a grand total of one trillion
(1,000,000,000,000) cells to be nurtured -- that's 10 times the number of
stars estimated to be in our galaxy!
Are These Neural Building
Materials Really All That Important?
Yes, they are! One half of the dry weight of the brain (neurons, glial
and brain cells) is made up of fatty acids and lipids. The "hard neural
connections," or synapses, between all these essential areas of the brain
where the coordination of memory and learning take place is largely made
possible by the structures of Fatty Acids and Phospholipids alone. And,
the physical number of neural connections then potentiates further
production of neurotransmitters and neural buffers, which in turn enhances
memory processing and learning even more. If these essential building
blocks of the brain's "hardware" and "software" are not adequately
provided for, then many "connections" will simply not be made or
developed. The good news is that Växa's Attend supplies these important
factors!
Composite Structure of a typical Neuron
The
basic "Hardware" of the Central Nervous System must be in place in order
for memory and learning to proceed efficiently. The more neurons there are
that can make "connections" with other neurons, the more efficient and
easy learning and remembering may become. Without such "connectivity,"
learning is often frustrated and impaired as it is with Attention
Deficited individuals. (Above is a diagram of a Multipolar neuron with
multiple extentions from the cell body. Below is an actual micrograph
of a Bipolar neuron with 2 extensions from the cell body.)
Actual
Scanning Electron Micrograph of a Neuron
What Is Attend?
Växa's Attend is a safe, all natural Nutraceutical specifically engineered
to help support the function of the Central Nervous System of individuals
who are inclined to be inattentive, under and/or overactive and perhaps
learning impaired, enabling the body to balance both neural growth and
neurotransmitter production within the Brain and Central Nervous System
(CNS). Attend is formulated to supply the essential building materials for
the entire neural network, helping to potentiate balanced stimulation of
the Reticular Activating System while aiding the body in appropriate
neural buffering within.
How Does Attend Work?
Quite uniquely, Attend is designed to complement the body's natural
calming and balancing agents with specific micro-nutritionals (Lithium
bromatum, carbonicum) and neurotransmitters (eg. GABA, DLPA and other
neural buffers) which help to target, direct and smoothly focus attention,
while naturally complementing the activity of the Reticular Activating
System. Attend also supplies the essential framework of Lipids and Fatty
Acids, natural hormones, as well as neural growth and synchronization
factors quintessential for neural and glial cell generation so as to meet
the demands of increased neural "traffic" through the Reticular Activating
System. Additionally, Attend supplies the essential catecholamine
precursors (such as catechol, phospholipids and naturally occurring trans-
and cis-cloramide, a naturally conjugated form of L-dopa) to dopamine,
acetylcholine and norepinephrine, the three most important
neurotransmitters within the brain. And, the natural hormone pregnenolone
is included in Attend to aid in memory retention, which also helps
maintain the specific "programming" brain cells need to store and retrieve
short term memory, essential in any learning paradigm. Pregnenolone is
directly related as well to neural genesis, growth and reconfiguration,
wherein gene activation is enabled, allowing the multiplication, growth
and "connectivity" of neural cells, allowing learning to proceed with less
frustration. Lastly, Pycnogenol®, and other supporting flavanoids within
Attend, help feed and strengthen the small capillaries within new neural
growth sites, helping to prevent free radical cascade damage to the
expanding neural network, protecting neural patterns.
Are There Any Side-Effects
With Attend?
No, Attend is completely safe and non-toxic! Unlike other medications,
Attend works without the harmful side-effects that may stunt the growth of
developing children. Indeed, Attend works to stimulate neural growth
patterning and regenerative activity so as to forge more "connections"
within the neural network. Interestingly, other ADD-specific
pharmaceuticals have been suspected of retarding growth of ADD
individuals, which ironically, is the last thing you would want to do with
individuals who have been neurally limited! Furthermore, Attend works
without diminishing overall processing, cognitive and learning activities,
as does methylphenidate and other drugs, including amphetamines,
antidepressants or anticonvulsants normally prescribed for ADD, and all of
which have been shown to detrimentally diminish cognitive activity. Attend
will likely enhance the positive effectiveness of other pharmaceuticals,
and can be used conjointly without difficulty while in transition from
less preferred drugs.
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